E15 Insights
Our specialist internal insights and analytics function, E15, empowers operators and clients with data-driven insights that guide strategy and enhance business performance. We do not invest in innovation for its own sake; instead, we use data to identify opportunities, shape solutions, and ensure every innovation solves real problems or adds value for clients and consumers.
By applying an analytical mindset, we help manage complexity and turn existing data into actionable insights. Working closely with our partners, we optimise product offerings, reduce wait times to increase transactions, validate new technologies, deliver predictive modelling across events, and minimise waste and carbon footprint to drive smarter decisions and long-term success.
Sparking curiosity and igniting change through data.