Compass Group Australia is proudly bringing paddock to plate sourcing to our Defence teams in Queensland.
Over the last few months, Compass Group Australia has proudly brought paddock to plate sourcing to the Australian Defence Force members we serve in Queensland. We work closely with the Penfold family, Dan & Karen Penfold along with their daughters, Bonnie, Molly, Jemima and Matilda. They supply Compass Group with their “Four Daughters” branded signature 150 Day Grain Fed Premium Black Angus beef burgers.
Their beef is sourced locally from the Darling Downs region of Queensland. Which means Compass and our Foodbuy teams have fully traceability from farm to fork. Part of our services to Defence, we’re playing an important role in educating consumers on the importance of local sourcing. With paddock to plate being a great way to support local communities. We demonstrate the benefits not only to farmers and producers but to the local economy as a whole.
This collaboration is especially important to us because of our work and dedication to supporting and employing veterans. The grandfather of the Penfold family, Albert Downes served in the Australian Army including postings in Wagga, North Head and Queensland. These bases are where we now serve this incredible product.
Introducing Four Daughters
Four Daughters is an Australian Angus beef producer located in Meandera, QLD. Just 4.5 hours outside of Brisbane. Their ‘150 Day Grain Fed Premium Black Angus’ is their signature product.
Compass was introduced to Four Daughters through our specialist procurement business, Foodbuy. They support our relationship and trade forum investment with the Toowoomba and Surat Basin Enterprise organisation (TBSE). This organisation links corporate businesses to their members within the Toowoomba, Western Downs, Maranoa and surrounding areas.
Upon consultation with Four Daughters, we identified their Premium Australian Angus Burgers as a potential new product for Defence. Compass introduced their product to key Defence stakeholders, who agreed to a trial of the burgers. The trial ran at RAAF Townsville and Lavarack Barracks. This was a great success. So we set about working with Four Daughters to identify how we could help them supply their product across our Queensland sites.
Supporting Small Businesses
The challenge was setting up a sustainable supply model that worked for them. At the start, Four Daughters did not have an established distribution solution for the whole of state. To solve this, we helped Four Daughters partner with another of our national supply partners, Thomas Foods. This opened supply to all Compass sites within Queensland, including Defence sites.
We are proud to work closely with the Penfold family to continue development of their brand.
This is an example of the valuable role Compass has promoting the importance of local, responsible ‘Paddock to Plate’ sourcing. Where partnerships with our clients such as the ADF can help to support the local community. Including small and growing businesses, and the economy overall.